The context.
MidaTicket already operated as an established ticketing platform serving dozens of cultural institutions nationwide. However, it suffered from an outdated visual identity that didn't reflect the real quality of the product.
The repositioning challenge.
The goal: transform brand perception from "ticket provider" to "strategic partner for the digitalisation of the Italian cultural experience".
Deep Marketing's intervention.
Three strategic directions: total rebranding, UX-oriented web design, and digital communication strategy.
The transformation's impact.
MidaTicket is now a recognisable brand positioned as a credible and modern player in Italy's cultural ticketing landscape.
