Our design passes from hand to hand.
← All Case Studies
Ticketing • Culture & Tourism

Our design passes from hand to hand.

A ticket looks like a small thing. Until you think of all the people who take it, look at it and use it to enter a place they wanted to visit. With MidaTicket our work lives there too: logo, graphics and identity on tickets printed all over Italy. A design project becomes part of an everyday gesture.

Want results like these? Let's talk
★★★★★4.8 across 112 verified reviews
Identity
Recognisability
Graphics
Visual system
Tickets
Design in use
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

Culture can begin at the entrance.

We worked on the identity and the digital presence of a platform that connects the ticketing world with museums, events and attractions. The character of the brand had to be able to live in its tools and in its applications.

It is good to see work leave the screen.

You design it, you refine it, you look at it in the applications. Then comes the moment when other people meet it, without knowing who drew it.

For us, that is an enormous satisfaction.

The context.

When the collaboration with Deep Marketing began, MidaTicket was already operating as an established ticketing platform, serving dozens of cultural institutions across the country. However, it suffered from an outdated visual identity and communication that failed to reflect the true quality of the product.

Everything felt extremely "engineering-driven". While this made sense for such a solid company capable of guaranteeing IT service standards simply unattainable for the vast majority of Italian businesses, it was deeply incompatible with the "soft values" of the relationship between the MidaTicket brand and the humanistic culture it grants access to for tens of millions of customers.

The repositioning challenge.

The goal: transform the brand perception from "technical ticket provider" to "strategic partner for the digitalisation of the Italian cultural experience".

Redefining the identity of a cultural ticketing platform means understanding that every ticket sold is the first gateway to an experience.

Deep Marketing, Brand Strategy
MidaTicket new branding
MidaTicket's new visual identity system

Deep Marketing's intervention.

Three directions: complete rebranding, UX-oriented web design, and digital communication strategy.

A new identity for digital culture.

The new identity balances institutional solidity and contemporary freshness. The responsive design ensures a seamless experience: over 65% of purchases happen on smartphones.

MidaTicket new website
The new MidaTicket homepage, UX-oriented design

The impact of the transformation.

MidaTicket is now a recognisable brand, equipped with communication tools that match the quality of its technology, positioned as a credible and modern player in Italy's cultural ticketing landscape.

"It's incredible to think that behind every single ticket issued at Italy's major museums and monuments there's a logo and a visual created by the team at my agency. I'm so proud!"

FRANCESCO GALVANI, CEO & FOUNDER OF DEEP MARKETING
Want results like these for your company?
Request a free call
The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

Servizi erogati
Rebranding Web Design UX/UI Visual Identity Digital Communication
How branding works →
Let's talk

Results like these, for you.

Tell us about your project. We reply within a few working hours, no commitment.

Request a free call