A story of excellence from the heart of Campania.
In 1989, Domenico Castaldo founded Noval Group in Cardito, in the Naples metropolitan area, with a clear vision: producing superior quality aluminium and aluminium-wood windows, entirely Made in Italy. What began as a small artisan workshop transformed over thirty years into a structured industrial company, competing in the most demanding international markets.
Today Noval’s catalogue includes windows, doors, sliding gates, shutters and shading systems, with the flagship DC82 system representing the state of the art in aluminium window technology. The company exports to over 20 countries: from the United States to Turkey, from Libya to the Middle East, from Russia to Malta, to distant markets like Taiwan, Pakistan, India and Vietnam.
The challenge: generational transition and a market to reconquer.
When Deep Marketing connected with Noval Group, the company was at a crucial juncture. The new generation of the Castaldo family was taking the helm, bringing a modern and ambitious vision. But the brand no longer reflected the quality level achieved by the products.
The high-end window market is dominated by German and Scandinavian brands with decades of brand building. Making better products wasn’t enough: they needed to look better, tell a different story, build an identity worthy of the engineering behind every single product.
A total rebranding: from brand identity to launch event.
Deep Marketing designed and delivered a complete rebranding of Noval Group. Not a simple graphic refresh, but a total redefinition of brand identity: positioning, tone of voice, visual architecture, digital presence. The goal: positioning Noval as Italy’s premium window leader.
The highlight was the launch event in Naples’ historic centre, entirely conceived and organised by Deep Marketing. A happening with 300 guests including architects, designers, dealers and international commercial partners.
Digital innovation: from online configurator to AR glasses.
Noval Group introduced innovative digital tools: an Online Configurator for real-time customisation and quoting, the Noval App with Augmented Reality, and AR Glasses for immersive showroom and trade fair experiences. Deep Marketing supported the communication and digital launch of each tool.
The result: a brand competing with European giants.
Three years after the rebranding, Noval Group is a transformed company. The new identity opened doors: new markets, new partnerships, new customer segments. Export to over 20 countries is now supported by a coherent premium image and a digital presence communicating innovation, reliability and Made in Italy pride.
