The power of the whole picture.
Traffic, Google, campaigns, press, AI answers. One environment to see what is happening and choose the next step. And when you want to go deeper, ask Virtual CMO.
Close the other tabs.
Google Analytics, Semrush, Search Console, Looker Studio. Moving from one tool to another, looking for the same period, putting the numbers back together: the work starts uphill. DM Intelligence brings the analysis you use every day into the same environment. The picture is ready to be read. The technology takes on the job of connecting things, you can concentrate on the decisions.
of Google searches with an AI Overview end in a click on an organic result
Without the AI Overview it is 15%. The comparison comes from a panel of 900 adults tracked in the browser across 68,000 real searches (Pew Research Center, 2025). The data is American and has to be checked on your own site, which is the check almost nobody runs.
of Italians use a generative AI every week
55% have tried one at least once, weekly use stops at 28% (Reuters Institute, Digital News Report 2025). That slice is where your brand gets named or not, and the answer is measurable one question at a time instead of guessed.
cookies needed to measure a session
No cookie means no banner to accept, no visitor vanishing from the data after a refusal, no consent to chase. A daily rotating anonymous fingerprint recognises the session without recognising the person.
From the overview to the detail.
A campaign changing direction. A page winning visibility. Your name appearing in AI answers. You open the view, look at the detail, follow what matters to you. The power sits underneath. In front of you is something you can use.
Ask a question. Put Virtual CMO to work.
<p>Want to understand where the traffic is going? Which content to develop? How the brand shows up in AI answers?</p><p>Virtual CMO reads the data of the project and turns it into analysis and practical recommendations. You can see which information it is based on and bring the reasoning into the work with the team.</p><p>It is the pleasure of having a marketing department a question away.</p>
- A catalogue of ready-made analyses, in plain language
- Up to 20 reports per month, with history and download
- Automatic check on the numbers: no invented figures
- Analyses without enough data disable themselves, with the reason written below
- A "low confidence" label when a number is still too small to draw conclusions
Ads, press office and influencers,
with costs next to results.
Campaigns on Google, Meta, TikTok and LinkedIn sync from the platforms: spend, impressions, clicks, leads, CPA and ROAS in a single table. Press mentions carry their media value, and if you log press office costs you also see PR ROAS. Influencers with spend, views, interactions and CPM.
- Campaigns synced from Google, Meta, TikTok and LinkedIn
- CPA and ROAS calculated per campaign
- Media value of press coverage and PR ROAS
- Influencers: creator, spend, views, CPM
- CSV export on every table
Magic Attribution
and clean data, finally.
GA4 tells you 40% of traffic is "Direct", meaning it has no idea where it came from. We do. Magic Attribution intelligently re-assigns that gap using SEO signals, AI citations and GSC click gaps. Result: you see the real acquisition flow, not a foggy chart. Without a single cookie.
- Magic Attribution: ✨ Direct rebuilt row by row
- Flow Sankey: origin → source → landing → exit
- Zero cookies, zero consent banners, zero data lost to refusal
- Privacy-by-design: GDPR-compliant without interrupting the user
- Beautiful to look at. A pleasure to use.
Google SEO made readable,
finally actionable.
All of Google's SEO data interpreted for decision makers, not engineers: declining queries, rising pages, position 11-20 opportunities to push right away. Plus the sitemap analysis crossed with Search Console: covered pages, uncovered pages and cannibalisations.
- Searches, clicks, impressions, CTR and avg. position per page
- Automatic period-over-period comparison
- Alerts on organic traffic drops
- SEO opportunities ranked 11-20 (one click from page one)
- Automatic sync with Google
Do ChatGPT, Gemini and Perplexity mention you?
The piece no other tool does really well. We track dozens of strategic prompts in your industry, see if you're cited, where you rank, against whom, and from which sources. Market analysis, share of voice, citations, competitors, source links, sentiment. Daily or weekly cron.
- Automatic tracking on ChatGPT, Gemini and Perplexity
- Brand share of voice vs. competitors on strategic prompts
- Cited sources (owned/earned/paid) classified automatically by AI
- Mention sentiment (positive/neutral/negative)
- AI-generated prompt suggestions from your positioning
- Run history, comparisons, trend over time
Inside your site,
and inside the rest of your marketing.
DM Intelligence does not live in a separate tab. If the site runs on DeepCMS the measurement is already in the template; on any other site a single script is enough, and we add it. Then campaigns, press coverage and influencers come in, so costs sit next to results instead of in a separate spreadsheet.
On DeepCMS sites it is already in
The first-party tracker sits in the template, with no cookies and no banners. Thank-you pages become measured conversions as soon as they exist, and every night the site's newsletter and chatbot data lands too.
On any other site, one script
One line in the site head and read access to Search Console. We add both during onboarding, together with the market study and the choice of GEO prompts to track. Your part is two minutes to authorise Google.
Then the rest of your marketing
Google, Meta, TikTok and LinkedIn campaigns sync from the platforms, press coverage brings its media value, influencers bring their spend. The Virtual CMO reads all of it together and answers the question you ask it.
The next meeting can start here.
SMBs & founders
You want to know whether marketing spend produces results, without becoming a data analyst. A dashboard read in 5 minutes each morning, clean decisions.
Marketing managers
You need to justify budget to management and find new levers. Stop merging CSVs: the monthly deck is generated by DM Intelligence. You add the commentary.
Consultants & agencies
You run several clients, each with their own stack. Centralise everything in one multi-site account, with white-label on request.
How is this different from
what you use today?
| DM Intelligence | GA4 + GSC | SEMrush / Ahrefs | |
|---|---|---|---|
| Site analytics | Native, server-side | GA4 (JS snippet) | Not included |
| Google SEO data | Read & translated | Technical UI | Limited data only |
| AI tracking (GEO) | ChatGPT + Gemini + Perplexity | Missing | Only SERP metrics |
| AI share of voice | Calculated automatically | Missing | Per-keyword only |
| Readable insights | AI weekly/monthly | Build it yourself | Reports to configure |
| Aggressive cookie banner | No, salted fingerprint | Yes, required | N/A |
| Setup for non-technical users | 5 min, OAuth | Developer needed | Hours of config |
| Site integration | Native on DeepCMS sites, script elsewhere | Tag manager and snippets | None, external data only |
| How you get it | Inside Deep Marketing projects | Free but fragmented | Separate subscription |
Included in every project.
DM Intelligence works inside Deep Marketing projects: we configure it during onboarding on your market and you read it from the first report. A multi-site, white-label version is available for consultants and agencies on request.
You open the project, choose the period, show what is needed. The work of the agency and the questions of the company finally meet on the same screen.
Frequently asked questions
Do I need to know every analytics tool?
No. Intelligence is built to make the information usable by people who have to make decisions without doing technical analysis every day.
Does it really replace the other tools?
For the activities covered by the project you can work inside Intelligence. During the demo we look at your current setup together: some sources keep feeding the data, and specific specialist functions may still require integrations or additional tools.
What does Virtual CMO do?
It analyses the data of the project across the available functions and proposes readings and actions. The demo shows the questions, the answers and the information they are based on.
Is it included with my website?
The proposal states the access to Intelligence, the views and the functions included in the DeepCMS project. You can see everything before choosing.
What does reconciling the numbers mean?
Putting two measures of the same money side by side, over the same period: the results the advertising platform declares, and the sessions and leads that the tracker on your site sees arriving from that channel. The two figures almost never match, because attribution windows and counting rules are different. What matters is the distance between them, and when it widens without a reason you can explain, there is something to look at before renewing the budget.
What is GEO?
Generative Engine Optimization, the set of practices for getting cited inside the answers of generative AI. DM Intelligence measures how many times your name is cited, in which position inside the answer, against which competitors and from which sources the models draw, running the same questions at a fixed cadence on ChatGPT, Gemini and Perplexity.
What do I see here that I do not see today?
Advertising spend and the real traffic of the site on the same line and over the same period, the citations of your name inside AI answers with the competitors next to them, and press placements with their media value next to the cost of the campaigns. Those are the three things GA4 and classic SEO tools leave out, and that today end up in a spreadsheet built by hand.
What is the data I see based on?
Campaigns come from the connected advertising platforms, organic from Google Search Console, traffic from the first-party tracker on your site, the GEO metrics from repeated measurements on the three engines. Press placements and influencers come in when we connect them. Virtual CMO reports read only this data, and every figure cited passes an automatic check.
Whose data is it, and what do I take away if I change agency?
The data is yours. Every table in the platform has a CSV export, available at any time and without asking anyone for permission. What you see is what we see: there is no client version of the numbers and an agency version.
Cookies, privacy and GDPR: how does it work?
This measurement uses no cookies. An anonymous, rotating daily fingerprint recognises the session without recognising the person, so no banner is needed to track it and visitors who refuse consent stay inside the data. GDPR is respected in the design of the measurement.
Who chooses the questions put to the AI?
We choose them during onboarding, after studying the market you sell in. Then the platform suggests new ones by reading the positioning it measures. The number of questions is decided by your market.
How are you different from SEMrush, Ahrefs or Sistrix?
Those remain excellent for keyword research and backlink analysis, and they are built for people who do SEO for a living. DM Intelligence brings together site traffic, Search Console data, AI citations and advertising spend reconciled with what actually arrives. They are two different jobs, and this platform does not replace backlink research.
Can I use it on several sites or several clients?
Yes. For consultants and agencies there is a multi-site white-label version, on request, with the same measurement across every project.
With DeepCMS, the circle closes.
A website you love using and an environment for following its work. Content, data and new ideas stay close: you can move from what you observe to what you want to improve.
Look at DeepCMSPut it in front of your questions.
We show you how you move from a view of the data to a deeper look with Virtual CMO. The best way to understand how simple it is, is to see it working.
- Thirty minutes on a videocall with a Deep Marketing consultant
- Demo account with six months of data: analytics, attribution, GEO, campaigns, press
- Virtual CMO reports generated during the call, on your questions
- We also show how it hooks into a DeepCMS site and into the channels you already use
- No credit card, no commitment
Request received. Thanks.
We will get back to you within one business day to set up the thirty-minute video call. If you want to get ahead, write to us at info@deepmarketing.it.
