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Case Studies

Results that speak
for themselves.

Every project is a story of measurable growth. From insurance to fashion, from industrial B2B to e-commerce: Deep Marketing's evidence-based method works in every market.

Serpac
Packaging • Industrial B2B
Serpac

Four years of collaboration that transformed a B2B company into the first brand cited in its category at a national level. Serpac, a leader in supplying UN-certified packaging for dangerous goods transport and ISO 9001:2015 certified company, achieved unprecedented media presence with Deep Marketing, including national television coverage. The first e-commerce in the sector in Italy, Serpac is now the absolute reference for anyone shipping dangerous goods by land, sea or air.

4+
Years of collaboration
#1
Category brand
TV
National coverage
E-commerce Press Office Google Ads SEO Content
View project
Passione Beauty
Beauty • E-commerce
Passione Beauty

The international case study that made waves across the sector. Passione Beauty, founded in Vicenza in 2011 as a Facebook page, is today Italy's leading 100% e-commerce nailcare brand with over 438,000 Instagram followers and 100+ employees. As media agency from 2024, Deep Marketing managed all digital advertising platforms across multiple countries with daily A/B testing on creatives and copy. The result: €20,000 invested in Google Ads transformed into over 2 million euros in sales in 30 days. A ROAS of 103x with a peak of 122x during Black Friday — against a beauty sector average of 3-8x.

103x
ROAS Google Ads
2M€
Sales in 30 days
438K
Instagram followers
Google Ads Meta Ads Data Analysis SEO
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Al Pegno 1977
Luxury • Retail Network
Al Pegno 1977

A story of explosive growth. Starting with two stores, Al Pegno 1977 is today a network expanding towards 10 retail locations in major Italian cities: Milan Duomo, Milan CityLife, Monza, Turin, Bergamo, Verona, Brescia and Parma. Founded in 1977 from the intuition of a master jeweller at the Pawnbrokers' Bank, the company recorded exponential revenue growth thanks to Deep Marketing's growth hacking strategy and advertising management.

210
Store expansion
8+
Cities covered
Exp
Revenue growth
Google Ads Web Design Growth Hacking Branding
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Genertel & Genertellife
Insurance • Enterprise
Genertel & Genertellife

Two years of collaboration with Italy's first telephone and online insurance company, founded in Trieste in 1994 and 100% owned by Generali Italia S.p.A. — one of the world's largest insurance groups, present in over 60 countries. Deep Marketing supported the Genertel and Genertellife digital marketing office in complete campaign management alongside the media centre, focusing on Google Ads, data analysis and on-the-job training.

2y
Years of collaboration
Full
Campaign management
Top
Ads performance
Google Ads Data Analysis Media Centre Digital Strategy
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Duomo di Milano
Heritage • International Non-Profit
Duomo di Milano

An international project of enormous prestige. Deep Marketing collaborated with the Veneranda Fabbrica del Duomo di Milano and the non-profit foundation International Patrons of the Duomo di Milano for a complete rebranding and institutional communications creation. The work included website design and digital communication strategy aimed at international audiences, particularly American, to promote the historical, cultural and artistic heritage of one of the world's most iconic monuments.

637
Years of history
Int'l
Global audience
Rebranding Web Design Institutional Communication Content Strategy
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MidaTicket
Ticketing • Culture & Tourism
MidaTicket

A complete repositioning for MidaTicket, a ticketing platform for museums, events and cultural attractions throughout Italy. Deep Marketing handled the total rebranding, from the new visual identity to the website, redefining the company's positioning in a competitive market. The strategy included branding, UX-oriented web design and digital communication.

Full
Rebranding
New
Web Platform
Rebranding Web Design UX/UI Visual Identity
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Inside Pharmacy
Pharmacy Design • Italy Expansion
Inside Pharmacy

Deep Marketing is the reference agency in Italy for Inside Pharmacy, a Spanish brand founded by Angel Vergara and European leader in pharmacy design and renovation with over 2,000 completed projects, a production facility in Alicante and showrooms in Madrid and Paris. In just one year of collaboration, quotes doubled and the company is on track to become the Italian market leader.

2x
Quotes in 1 year
#1
IT leadership target
Social growth
Social Media Content Strategy Lead Generation Italy Branding
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Noval Group
Windows & Doors • High-End Manufacturing
Noval Group

Three years ago, Deep Marketing rebranded Noval Group as a high-end windows and doors leader, transforming the perception of a historic Neapolitan company with over 30 years of experience in aluminium and aluminium-wood systems. The operation included a launch event in Naples with 300 people, entirely organised by Deep Marketing. Today Noval exports to over 20 countries.

300
Event attendees
20+
Export countries
30+
Years of history
Rebranding Event Management Web Design Digital Strategy
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PT Torino
Fashion • Global Luxury
PT Torino

Deep Marketing accompanied PT Torino — a Cover 50 S.p.A. brand — in the transformation from trouser manufacturer to global total brand. Worn by figures like Barack Obama and Sergio Marchionne, PT Torino is now distributed in over 40 countries with showrooms in Turin, Milan, Munich, New York and Tokyo. Over one million trousers sold worldwide, total look collection since 2022, and acquisition by a fund at a very high valuation.

40+
Distribution countries
5
Global showrooms
1M+
Trousers sold
Brand Strategy Rebranding Communication Digital
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Entando
Tech • SaaS / Open Source
Entando

Two years of collaboration with one of Italy's most innovative tech companies. Entando — whose name derives from the Sardinian "ettandu", meaning "and now?" — is the open-source Application Composition Platform for Kubernetes, born in Cagliari with offices in Miami, Milan and London. Cited by Gartner as Sample Vendor in the Hype Cycle for Cloud Platform Services 2023, with Deep Marketing's strategic support it more than doubled its revenue.

2x+
Revenue growth
Gartner
Hype Cycle 2023
$11M
Funding round
Digital Strategy Content Marketing Lead Generation Branding
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ITS Engineering
Engineering • Infrastructure
ITS Engineering

A major rebranding by Deep Marketing for ITS Engineering Company, an engineering firm specialising in infrastructure care and maintenance in mature economies and sustainable development in emerging countries. Deep Marketing managed social media and provided communication support during the delicate phase of international expansion towards Africa and North America.

Int'l
Global expansion
4+
Continents
Rebranding Social Media Web Design Corporate Communication
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Olimpias Group
Textile • Corporate Sustainability
Olimpias Group

A major player in Italian textile industry: Olimpias Group, owned by Edizione S.r.l. (Benetton family holding), has 12 plants across Italy and abroad, 3,000 employees and €400 million in revenue. It supplies yarns and fabrics to brands like Giorgio Armani, Diesel, Prada, Hugo Boss, Tommy Hilfiger and Lacoste. Deep Marketing worked on the corporate sustainability communication project.

400M€
Revenue
3K
Employees
12
Plants
Corporate Communication Sustainability Content Strategy
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