Before we start: Deep Marketing FAQ

Can we start with a single project?

Yes. A website, an identity, a campaign or a press brief can be the starting point. We can also work alongside you with ongoing marketing direction.

Do you work with our in-house department?

Yes. We bring skills and operational capability where they are needed, working with the people who already know the company.

Who will follow the project?

A team built around the work and one point of contact to talk things through with. We introduce roles and ways of working before we start.

How do we stay in touch?

You have a direct channel to the team, including chat depending on the service. We agree updates and approval steps together.

How much does it cost?

The proposal depends on the work to be done. We separate activities, deliverables, any recurring services and external investment.

How do you read the results?

With indicators suited to the objective, explained in the context of the project. Talking them through helps us understand what is happening and choose the next moves.

Do the materials stay ours?

The proposal states ownership, access, delivered files and exports. You know how you will be able to use the work after delivery as well.

Do you use AI?

Yes, where it helps the work. We build and use tools with human responsibility, bringing into the project what makes it better.

Do you do strategy, or only execution?

Both, but they are two different things and it is worth calling them by their names. Execution is done against a written plan, with objectives and numbers agreed beforehand. Marketing direction, meaning deciding with you where the money goes and defending those choices against the results, is a service of its own, with its own scope and its own price. If you already know what to do, you only need the second part, and we will say so.

What is the minimum budget to start with Google Ads?

There is no single threshold, because it depends on what a click costs in your sector and how many conversions are needed each month for the optimisation to have data to work with. In a sector where clicks cost a few cents, small figures are enough; in one where a click costs several euros, they are not. In the call we work it out on your case in twenty minutes, looking at your numbers: if the budget does not hold up, better to know before spending it.

How long does a new website take?

The delivery date is in the quote, written before you sign, and it depends on how many pages and how many languages are needed. The variable that stretches the timeline is almost never technical: it is the content and the feedback that have to come from your side. If the date slips because of us, we tell you the moment it happens.

What does "guaranteed placements" mean when a press office promises it?

It almost always means the placement is bought. A serious outlet cannot guarantee anyone that it will publish, because the decision belongs to the journalist and depends on what happens that day. Anyone guaranteeing a number of articles is selling advertising space dressed up as news, or a network of sites that host press releases and that nobody reads. What can be guaranteed is the work: how many stories we pitch, to which newsrooms, how often.

Which disciplines do you work on in-house?

Six: marketing direction, advertising, websites and e-commerce, press office and events, SEO and AI citations, branding. It is rarer than it sounds: in the survey we ran on 3,103 Italian agencies, taken from their public Google profiles between June and July 2026, only 54 declare web, advertising, SEO, branding and press office together. When a skill outside those six is needed, we say so and point you elsewhere.

Who leads Deep Marketing?

Francesco Galvani, founder, cited by Treccani and named Disruptive Marketing CEO of the Year 2025 in Italy by EU Business News. The agency is based in Verona and works with clients in Italy and abroad, from ExxonMobil and Genertel to the Duomo di Milano. The awards we cite are four and each one has its public source linked on the dedicated page, so you do not have to take our word for it.

I get in touch, and then what happens?

We reply within one business day, and from there the road forks. If you have something specific to be done, we send you a quote with scope, price and date. If you still have to decide what to do, we start with a 20-minute call that includes a first-level diagnosis, free of charge, which stays with you even if you then choose another supplier.

Before we start.