All articles.
How ChatGPT and Large Language Models Work. Simply Explained
Our neural networks expert explains how the most advanced AI works. In the simplest way possible!
First-party data: 5 moves to turn privacy into revenue in 2026
Companies with mature first-party data grow 2.9x faster. Cookies are dead, server-side tracking is in, and here are 5 concrete strategies.
April 2, 2026
Retail media in 2026: the complete guide to the $200 billion channel most markets are ignoring
Retail media is worth over $200B in 2026, 15.4% of digital ad spend. How it works, who wins, and why most markets are behind.
March 31, 2026
A Step-by-Step Guide to Implementing Blue Ocean Strategy in Your Business
Blue Ocean is one of the most important business strategies accessible to SMEs. Let's see step by step how to leverage it in our companies.
March 31, 2026
Deep Marketing Named Among the Best Digital Marketing Companies in 2026 by Techreviewer
Techreviewer has named Deep Marketing among the best digital marketing companies in the world for 2026. A recognition that validates our...
March 30, 2026
How to Grow a Brand: A Summary of "How Brands Grow" by Byron Sharp
A book that changed marketing forever and inaugurated the "evidence-based" approach we love so much. Here is our summary
March 28, 2026
5 Psychology Books to Understand People
Understanding human psychology is essential today. Here is our list of the 5 best psychology books for understanding people
March 25, 2026![How to Appear on ChatGPT, Perplexity, and Gemini: Primary Bias, GEO & Strategies [2026]](/media/covers/come-apparire-ai-chatgpt-gemini-perplexity.jpeg)
How to Appear on ChatGPT, Perplexity, and Gemini: Primary Bias, GEO & Strategies [2026]
58% of users now use AI instead of Google. Primary bias, RAG, GEO: data, model differences, and strategies to be visible where it matters.
March 24, 2026
Choosing a Marketing Agency: Types, Costs, Pros and Cons
There are about ten types of marketing agencies, each with unique characteristics, prices, benefits, and drawbacks. Here's how to choose.
March 22, 2026
Our CEO Francesco Galvani Makes History in the Treccani Encyclopedia
Italy's most prestigious encyclopedia cites our CEO and founder Francesco Galvani in a neologism that embodies our mission
March 19, 2026
Strong Brands and Success: The Power of Brand Architecture
How should you relate different brands within your company? By choosing the right brand architecture! Here is a useful deep dive.
March 16, 2026
26% of Marketing Budgets Are Wasted in 2026: The 'Data Mirage' Fooling SMEs
87% of companies measure inflated marketing signals. 26% of budget is wasted. Data, sources and strategies to escape the Data Mirage trap.
March 13, 2026
ChatGPT Now Shows Ads: The End of the Impartial AI Advisor in 2026
OpenAI launches ads on ChatGPT: $60 CPM, $200K minimum. What changes for AI trust and marketing strategies for businesses.
March 13, 2026
Zero-Click Search in 2026: 68% of Google Searches Generate No Clicks (and How SMEs Must Adapt)
60% of Google searches end with no clicks. AI Overviews slash organic CTR by 61%. Here's how SMEs can adapt and win.
March 13, 2026
How to Create Persuasive Content for Social Media and Ads
Evidence-based rules for persuasive social and ad content: what really works according to peer-reviewed research.
February 26, 2026
Who Are Your Real Competitors (and How to Beat Them)
The science of competition in marketing: empirical laws, Ehrenberg-Bass data, and concrete strategies to beat your competitors.
February 26, 2026
Marketing Funnels Don't Make Sense: The Definitive Proof (2026)
Are marketing funnels the scam of the century? Academic evidence shows why they destroy SMEs and why those selling them benefit most.
February 26, 2026
How SEO Actually Impacts Conversions: What Science Says
SEO is not just traffic: it's the science of growth. How search engine presence transforms brand awareness into real conversions.
February 26, 2026