Evidence-based thinking
applied to marketing.

Articles, analyses, and insights from the Deep Marketing team. Strategy, data, AI, and the latest digital marketing trends.

AI & Marketing

How artificial intelligence is revolutionizing marketing in 2025

From predictive analytics to content generation, from campaign optimization to personalization at scale. How our proprietary AI is changing the game for our clients.

January 20, 2025 8 min read

Read the article →

Insights from the team.

SEO & GEO

GEO: the future of online visibility beyond traditional SEO

Generative search is changing how people find information online. Here's how to prepare for Generative Engine Optimization.

Jan 15, 2025 6 min

Digital Advertising

How we achieved a 103x ROAS: the Passione Beauty case

A detailed analysis of the advertising strategy that delivered record-breaking results for the Vicenza-based beauty brand.

Jan 8, 2025 7 min

Branding

Evidence-based brand identity: why data drives creativity

Branding isn't just aesthetics. How we use data and scientific research to build visual identities that truly work.

Jan 2, 2025 5 min

Social Media

Social media strategy: the data-driven approach that works

Beyond likes and followers. How to build a social strategy based on real business metrics rather than vanity metrics.

Dec 18, 2024 5 min

Web & E-commerce

UX design for e-commerce: turning visits into conversions

The user experience best practices we apply to our web projects to maximize conversion rates.

Dec 10, 2024 6 min

Press Office

Organizing corporate events that generate media coverage

From pre-event strategy to maximizing press coverage. Lessons learned from over 20 years of national events.

Dec 2, 2024 4 min

Get Started

Have a project in mind?

From strategy to execution, we're ready to help you achieve your business goals with method and science.

Evidence-based thinkingapplied to marketing.