The client: ITS Engineering Company.
ITS Engineering Company is an Italian engineering firm specialising in infrastructure care and maintenance. Three departments: ITS Inspection, ITS Alpine, and ITS Academy. Part of the EGGS network since 2020, with operations in Tanzania, Libya, Algeria and Canada.
The challenge: communicating complexity during expansion.
The Foreign Department creation marked the beginning of ambitious international expansion. The visual identity no longer reflected the company's scope.
The strategy: total rebranding and internationalisation communication.
Three pillars: complete rebranding, strategic social media management, and corporate communication support during international expansion.
Results: a redefined identity for a new era.
The rebranding gave ITS an identity finally aligned with its true stature. Expansion across four continents was accompanied by coherent and strategic communication.
