Precision takes shape.
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ITS Engineering · Identity and communication

Precision takes shape.

An identity that makes technical expertise recognisable. The work for ITS Engineering puts communication at the service of engineering.

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★★★★★4.8 across 112 verified reviews
Identity
Visual language
Communication
Telling the company
Engineering
Expertise to make visible
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

Solidity has to be visible.

The company works in a world made of infrastructure and specialist knowledge. The project gives that substance a visual and communicative language able to carry its presence.

The client: ITS Engineering Company.

ITS Engineering Company is an Italian engineering firm specializing in infrastructure maintenance and care. Three departments: ITS Inspection for major civil works, ITS Alpine for hydrogeological risk, and ITS Academy for professional training.

Since 2020, part of the EGGS network, with operations in Tanzania, Libya, Algeria, and Canada.

The challenge: communicating complexity during expansion.

The creation of the Foreign Department marked the beginning of an ambitious international expansion. The visual identity no longer reflected the company’s scope.

“When a company that inspects bridges on four continents presents itself with an image that doesn’t reflect its own excellence, the gap becomes a strategic hindrance.”

Deep Marketing, Strategic Analysis

The strategy: complete rebranding and communications for internationalization.

Three pillars: full rebranding, strategic social media management, and corporate communications support during international expansion.

Beyond borders: the EGGS network and global reach.

In Tanzania, infrastructure expertise for sustainable development. In Libya and Algeria, reconstruction and maintenance. In Toronto, bringing the Italian approach to infrastructure maintenance.

The results: a redefined identity for a new era.

The rebranding gave ITS an identity finally aligned with its true stature. Expansion across four continents was accompanied by consistent and strategic communications.

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The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

Servizi erogati
Rebranding Social Media Web Design Corporate Communications International Strategy
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