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International Patrons of the Duomo di Milano

A story that brings people together.

Identity and communication to bring a cultural heritage to meet an international audience.

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★★★★★4.8 across 112 verified reviews
Identity
Language of the project
Digital
Online presence
Culture
Substance of the story
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

Giving shape to something that matters.

A cultural project asks for sensitivity towards what it represents and clarity for the people who meet it. The work on the identity and the digital presence of the International Patrons accompanies that encounter, between history, people and the desire to contribute.

A universal monument, a mission without borders.

Milan Cathedral is not just a cathedral. It is the symbol of a city, an uninterrupted construction site spanning 637 years. Its guardian is the Veneranda Fabbrica del Duomo di Milano, founded in 1387 by Gian Galeazzo Visconti.

In 2014, in New York, the International Patrons of the Duomo di Milano Inc. was established as a 501(c)(3) foundation. With an annual revenue of approximately $6 million. Among its supporters: NIAF with a $100,000 grant for the “Save the Saint” project and the KHR McNeely Foundation.

“Milan Cathedral belongs to all of humanity. Preserving it is not a local task, but a global responsibility.”

International Patrons of the Duomo di Milano

The challenge: communicating centuries of history to a global audience.

The brief for Deep Marketing? Ambitious and deeply meaningful. The task was to redefine the entire communications identity of an organization operating at the intersection of millennia-old Italian history and American philanthropic culture.

From brand identity to the website. Simple yet important and solemn. A delicate balance.

Our approach: prestige, authenticity, international scope.

The complete rebranding involved redefining the foundation's visual identity. The institutional communications transformed donors from simple benefactors into active protagonists in heritage preservation.

“A project of immense prestige that required a perfect balance between institutional rigor and the ability to move an international audience.”

Deep Marketing, Creative Direction

Website design and digital strategy.

The foundation's web design: an immersive experience guiding visitors from discovering the artistic heritage to taking concrete action through donations. The content strategy consistently fueled the conversation around the foundation's mission.

“Save the Saint”: restoring the memory of Saint Cabrini.

The program dedicated to restoring the statue of Saint Frances Xavier Cabrini received a $100,000 grant from NIAF.

Promoting historical, cultural, and artistic heritage.

The collaboration represents a project of immense prestige: the promotion of Italy's historical, cultural, and artistic heritage to the world.

“Some projects remind you why you do this work. Milan Cathedral is one of them.”

Deep Marketing, Project Team
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The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

Servizi erogati
Rebranding Web Design Institutional Communications Content Strategy International Communication
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