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Your story, out there.
PR
Press office and PR

Your story, out there.

In an outlet they know. Inside a story worth reading. Your work enters the conversation and gains a new presence. We look for the news inside your company and work to bring it to the right newsrooms.

17
Placements in ten days, Ingegneria Italia case
280+
Placements in four years, Serpac case
0
Paid articles

There is a difference you can feel.

Introducing yourself is one thing. Walking into a room where someone has already read your name is another. It is one of the reasons why media presence can be so valuable for a company.

They chose us
ExxonMobil (ESSO) Yanolja Go Global Genertel Duomo di Milano Olimpias Passione Beauty Serpac Entando MidaTicket Ingegneria Italia Inside Pharmacy The Longevity Suite Genertellife Pont

The news is often already inside.

A piece of expertise, an innovation, a shift in the market. We talk to the people who know the work, look for the interesting angle and turn it into an editorial pitch.

Then writing, preparation and relationships with the newsrooms come into play.

Serpac
Certified packaging • Industrial B2B
160+
Different outlets in four years

Serpac

Read the full case →

Three worlds, three stories to take out.

Ingegneria Italia
An event, a tight deadline and press work to set in motion.

Genitore Informato
Expertise on parenting taken into the public debate.

Serpac
The technical world of packaging for dangerous goods finding room in the media.

Read the stories →

Proof, live

Digital presence, in the picture.

The publications have their own coverage report. DM Intelligence adds a view on the digital data available, to keep the conversation about marketing going.

  • Preview and link of every published article
  • Media value computed outlet by outlet
  • Monthly trend and distribution by type of placement
  • A report the decision-maker can read, no glossary needed
Discover DM Intelligence
The Press view of DM Intelligence: placements with preview, media value and monthly charts

Press coverage is better when you can open it.

Outlet, article, images, words. In DM Intelligence the placements become something you can browse and share, including with the people in your company who want to see the work take shape.

Events We Organised
Noval Group - Corporate event for 300+ guests, Galleria Umberto I, Naples
Noval Group
Corporate event for 300+ guests, Galleria Umberto I, Naples
The Longevity Suite - Brand celebration event, Verona
The Longevity Suite
Brand celebration event, Verona
All the press coverage in the gallery →
Awards

Internationally awarded.

The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
Skills & Services
Media Relations Press Releases Digital PR Editorial Link Building Event Management Crisis Communication Media Training Conference & Press Tour Press Clippings Customer Portal Newsroom Relations Personal Branding

Frequently asked questions.

Can we start from an event or a launch?

Yes. We build the work around the news and the calendar, or as a continuous presence over time.

Are placements guaranteed?

The editorial decision belongs to the journalists. Our job is to find and pitch solid stories, prepare the materials and follow the work with the newsrooms.

Can a technical company be interesting too?

Very often specialist expertise is exactly what makes it possible to tell something new. We start from the people and the facts inside your company.

Do you buy placements?

No. No paid articles and no advertorial disguised as news. Placements are earned by pitching newsrooms a story their readers actually need, and that also means some pitches do not make it: when that happens we tell you, instead of filling the coverage report with sites nobody reads.

Can you guarantee how many placements I will get?

No, and nobody can do that honestly: the journalist decides. What is guaranteed is the work, meaning how many stories are pitched, to which newsrooms and how often. A guaranteed number is either bought space or a network of sites created to host press releases.

Is my company too niche to be interesting?

Usually not, and that is the belief that stops most business owners. Serpac sells certified packaging for dangerous goods and ended up on television. What is almost never missing is the news: what is missing is the habit of recognising it, because from the inside the fact you are holding looks obvious. In a call it takes twenty minutes to see whether it is there.

How do you measure results?

Every placement is filed with outlet, date, link and screenshot, and alongside it carries the estimated media value, meaning what buying that space would have cost. It is an estimate of what that space would have cost, and it should be read as such. None of those figures is revenue. The links are also re-checked over time, so the archive stays useful when you need it for a tender or for your website.

What is the minimum length of an operation?

Two months, on a defined objective such as a launch, an opening or an event, renewable if the numbers convince you. Building a company’s voice on a sector takes longer, and in a call it becomes clear which of the two cases is yours.

Do you organise events too?

Yes, inside the same project: concept, running the room, press invitations and coverage. The Ingegneria Italia case started that way, with ten days’ notice and 3,000 people in the room.

Does press coverage help us get cited by AI?

Yes, and today it is one of the main reasons to do it. Models cite third-party sources above all, and a placement in an authoritative outlet weighs far more than a page on your own site saying the same thing.

Let's talk

Request a free call.

Tell us about your project. We reply within one working day, no commitment.

There may be a story just waiting to get out.

Twenty minutes to find out whether the company holds a story newsrooms care about. If it does not, we tell you right away.