Design finds its space.
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Inside Pharmacy · Design and the Italian market

Design finds its space.

A brand that designs pharmacies, a market to reach and communication work that brings quality and new opportunities together.

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★★★★★4.8 across 112 verified reviews
2x
Leads and quotes in 1 year
Italy
Market of the project
Communication
Brand presence
B2B design
Subject of the story
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

A project has to be wanted before it is built.

Images and words help a client recognise the value of a space that is still to be built. In the Inside Pharmacy project, telling the design goes together with the work on the presence of the brand in Italy.

A European giant of pharmacy design.

Inside Pharmacy is not a simple pharmacy furniture supplier. It is a complete ecosystem that has transformed the look of over 2,000 pharmacies across Europe. Founded by Angel Vergara, with its production facility in Pedreguer, Alicante, and showrooms in Madrid and Paris.

At the heart of their offering is the exclusive Kube Pharmacy line, a modular pharmacy furniture system. Expansion is supported by European funds and the ICEX program.

Inside Pharmacy project
One of the 2,000+ pharmacy projects completed by Inside Pharmacy across Europe

The challenge: entering the Italian market.

The challenge was twofold: building brand awareness from scratch in Italy and generating qualified leads, pharmacists interested in renovating their spaces.

The strategy: positioning, content, leads.

Branding Italy. Strategic adaptation for the local market. Content Strategy and Social Media. A mix of visual inspiration and practical information with immediate results. Lead Generation and Digital Advertising. Targeted campaigns on Meta and Google with calibrated conversion funnels.

Inside Pharmacy design
Inside Pharmacy design, Kube Pharmacy line

The results: doubling and the race to leadership.

Leads and quote requests doubled in just one year. The company is now on track to become the market leader in Italy.

Inside Pharmacy represents an exemplary case of how Deep Marketing’s evidence-based method can deliver results even in international expansion.

Deep Marketing Team

Lead agency: a mutually rewarding partnership.

Deep Marketing is now the lead agency in Italy for Inside Pharmacy. With over 2,000 pharmacies designed across Europe, Inside Pharmacy demonstrates that excellence in design knows no borders.

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The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

Servizi erogati
Social Media Content Strategy Lead Generation Branding Italy Digital Advertising
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