The client: Olimpias Group, Italy’s textile heart.
Olimpias Group S.r.l. is Italy’s leader in integrated textiles, born from the merger of several manufacturing companies of excellence. Origins date to 1982, controlled by Edizione S.r.l., the Benetton family holding. 12 plants, over 3,000 employees, and revenue approaching €400 million. Three divisions: Yarns, Fabrics (home to Italy’s largest cotton weaving mill), and Labels.
Over 80% of revenue comes from third-party clients: Giorgio Armani, Diesel, Prada, Hugo Boss, Tommy Hilfiger, Lacoste, Banana Republic and Inditex/Zara.
A decades-long sustainability journey.
Olimpias Group’s environmental commitment is a structured path rooted in concrete, measurable industrial choices. The group was among the first ever to obtain GOTS certification, plus OEKO-TEX Standard 100, OCS, GRS, RWS, ISO 9001 and ISO 50001. Olimpias joined the ZDHC protocol and the Greenpeace Detox campaign.
Environmental innovation: WASATEX, solar and cogeneration.
The WASATEX system is an advanced wastewater treatment and reuse plant. Olimpias was the first company in Europe to implement this technology, recovering approximately 70% of water used in dyeing and finishing. Solar investments avoided 3,283 tonnes of CO2 emissions. Cogeneration systems saved 7.643 million cubic metres of methane.
The challenge: communicating a giant’s sustainability.
Deep Marketing was tasked with developing corporate sustainability communication for Olimpias Group. The challenge: concrete, verifiable environmental results that were almost entirely unknown outside the narrow circle of textile buyers.
The strategy: content, corporate and digital serving truth.
Deep Marketing’s approach was founded on one principle: the best sustainability communication lets facts speak. Content strategy translated complex technical data into accessible content. Corporate communication was redesigned to integrate sustainability as a foundational identity element. Digital marketing ensured content reached the right audiences.
The value: giving voice to silent excellence.
The project represents an emblematic case of a challenge common to many Italian industrial excellences: extraordinary companies that don’t know how to tell their story. Corporate sustainability communication — when founded on real data, verifiable certifications and measurable results — is a strategic tool that strengthens commercial positioning, attracts talent and consolidates stakeholder relationships.
