Substance has a voice.
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Olimpias Group · Corporate communication

Substance has a voice.

Sustainability inside industrial work, then inside the company's story. A project to make a concrete heritage visible.

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★★★★★4.8 across 112 verified reviews
Corporate
Communication
Sustainability
Theme of the project
Content
Form of the story
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

The value was already there.

Processes, technical information and environmental results: the material of the project was in the work of Olimpias. Communication gave it a form able to reach people who do not see that work every day.

The client: Olimpias Group, Italy’s textile heart.

Olimpias Group S.r.l. is Italy’s leader in integrated textiles, born from the merger of several manufacturing companies of excellence. Origins date to 1982, controlled by Edizione S.r.l., the Benetton family holding. 12 plants, over 3,000 employees, and revenue approaching €400 million. Three divisions: Yarns, Fabrics (home to Italy’s largest cotton weaving mill), and Labels.

Over 80% of revenue comes from third-party clients: Giorgio Armani, Diesel, Prada, Hugo Boss, Tommy Hilfiger, Lacoste, Banana Republic and Inditex/Zara.

A decades-long sustainability journey.

Olimpias Group’s environmental commitment is a structured path rooted in concrete, measurable industrial choices. The group was among the first ever to obtain GOTS certification, plus OEKO-TEX Standard 100, OCS, GRS, RWS, ISO 9001 and ISO 50001. Olimpias joined the ZDHC protocol and the Greenpeace Detox campaign.

Environmental innovation: WASATEX, solar and cogeneration.

The WASATEX system is an advanced wastewater treatment and reuse plant. Olimpias was the first company in Europe to implement this technology, recovering approximately 70% of water used in dyeing and finishing. Solar investments avoided 3,283 tonnes of CO2 emissions. Cogeneration systems saved 7.643 million cubic metres of methane.

The challenge: communicating a giant’s sustainability.

Deep Marketing was tasked with developing corporate sustainability communication for Olimpias Group. The challenge: concrete, verifiable environmental results that were almost entirely unknown outside the narrow circle of textile buyers.

The strategy: content, corporate and digital serving truth.

Deep Marketing’s approach was founded on one principle: the best sustainability communication lets facts speak. Content strategy translated complex technical data into accessible content. Corporate communication was redesigned to integrate sustainability as a foundational identity element. Digital marketing ensured content reached the right audiences.

The value: giving voice to silent excellence.

The project represents an emblematic case of a challenge common to many Italian industrial excellences: extraordinary companies that don’t know how to tell their story. Corporate sustainability communication, when founded on real data, verifiable certifications and measurable results, is a strategic tool that strengthens commercial positioning, attracts talent and consolidates stakeholder relationships.

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The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

Servizi erogati
Corporate Communication Sustainability Content Strategy Digital Marketing
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