The client: Entando and the composable revolution.
Entando is an open-source Application Composition Platform for Kubernetes founded in Cagliari by Walter Ambu and Claudio Ambu. The name derives from Sardinian "ettandu", meaning "and now? what comes next?"
With CEO Paul Hinz and offices in Miami, Milan and London. Funded with $11 million from United Ventures in 2021.
The challenge: communicating complex technology on a global scale.
Clients already included the Italian Ministry of Justice, the Italian Army and several Fortune 500 companies.
The strategy: PR, content and thought leadership.
Three pillars: international PR strategy, strategic content marketing, and international communication and branding.
Gartner recognition: the definitive validation.
Entando recognised as Sample Vendor in the Hype Cycle for Cloud Platform Services 2023 and in the Emerging Tech Impact Radar for 2024 and 2025.
Results: growth, leadership and consolidation.
Revenue more than doubled. Entando also doubled its headcount and consolidated leadership in the composable enterprise segment.
