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Entando · Technology and communication

The value becomes clear.

A complex technology needs a voice able to make its force understood. The Entando project works exactly where expertise and communication meet.

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★★★★★4.8 across 112 verified reviews
Technology
Subject of the story
Content
Communication
B2B
Who we speak to
Deep Marketing - Awards
Disruptive Marketing CEO of the Year 2025 (Italy) — Francesco Galvani · EU Business News Best Marketing Agency in Italy 2025 — Best of Best Review Best Marketing & Advertising Firm of the Year 2025, Italy — GPMG Global 100, winner 2025 and 2026 Branding & Advertising Agency of the Year 2024 – Veneto — EU Business News

Behind the technical language there is an idea to get across.

Telling a platform to different audiences takes understanding the product and finding the meaning that matters to the person listening. The work starts from that depth and carries it into the content and the presence of the brand.

The client: Entando and the composable revolution.

Entando is an open-source Application Composition Platform for Kubernetes founded in Cagliari by Walter Ambu (Chairman) and Claudio Ambu (CFO). The name derives from the Sardinian word “ettandu,” meaning “what’s next?”

With CEO Paul Hinz and offices in Miami, Milan, and London, Entando enables large organizations to compose modular applications on Kubernetes. Funded with €3.5 million from Vertis SGR in 2019 and $11 million from United Ventures in 2021.

Gartner predicts that by 2026, 65% of applications will be built using a composable approach. Entando is not following this trend: it is defining it.

Deep Marketing, Market Analysis

The challenge: communicating complex technology on a global scale.

Clients already included the Italian Ministry of Justice, the Italian Army, and several Fortune 500 companies. But communicating the value of an Application Composition Platform for Kubernetes to a not exclusively technical audience remained a massive challenge.

The strategy: PR, content, and thought leadership.

Three pillars: international PR strategy, strategic content marketing for technical and C-level audiences, and international communications and branding.

Marketing in the enterprise cloud-native space allows no shortcuts. You cannot buy credibility with ad campaigns: you have to build it, one piece of content at a time.

Deep Marketing, Strategy Team

Gartner recognition: the ultimate validation.

Entando was recognized as a Sample Vendor in the Hype Cycle for Cloud Platform Services 2023, in the Emerging Tech Impact Radar: Cloud-Native Platforms 2024 and 2025, and in the Emerging Tech Impact Radar: Enterprise Software 2024.

The results: growth, leadership, and consolidation.

Revenue more than doubled. Entando doubled its workforce. Its leadership in the composable enterprise segment was firmly consolidated.

From Cagliari to the world: the Entando model.

The Entando case proves that Italian deep tech can compete at the highest global level.

“Ettandu”, what’s next? After two years of collaboration, the answer is clear: Entando is now a recognized world leader.

Deep Marketing, International Team
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The Reviews

What clients say.

★★★★★

I came across Francesco Galvani, CEO of Deep Marketing, by chance, on Facebook in January 2021. His content struck me immediately as extremely interesting and a world away from the usual marketing chatter (he ranges across evidence-based marketing, artificial intelligence and its real impact, “mindfucking”, cognitive biases, finance for ordinary people, economic and social forecasts based on data series, and more). I greatly appreciate his approach, which combines rigour with the questioning of preconceived ideas and comfort zones. He also has a good dose of humour. One of the battles Francesco cares most about, and which struck me for the way he would not give an inch even in the face of organised shitstorms against his agency, is the one against the “fuffaguru” of marketing. The greatest damage done by these individuals and their agencies falls above all on a fragile audience, largely small business owners, who are probably already fighting some financial or even existential difficulty. The subject became so important that Galvani wrote a book about it, a book I would call necessary, and which I obviously bought and studied. All of this to say that, before entrusting my business’s new website and its marketing strategy to anyone, I had the chance to get to know Galvani’s thinking and his way of working for about a year and a half. The site Deep Marketing built for me is simply functional and BEAUTIFUL. Given my particular business and its unscrupulous competition, I have suffered several hacking attempts, including DDoS and defacing. The Deep Marketing team helped me in every way to stop the danger, going well beyond the tasks set out in the contract and sparing no effort. If you want work done properly, with strategy and intelligence, and an honest, straightforward relationship with your marketing agency, I recommend Deep Marketing without a shadow of a doubt.

Federico D'Onghia
Founder, Il Bel Poggio su Todi
TrustPilot
★★★★★

I turned to Deep Marketing between 2023 and 2024 for the rebuild of my website and for advanced marketing consultancy, and I am really glad I did. The team, led by Francesco Galvani, was fantastic. They showed great empathy and availability, listening carefully to my needs and finding solutions that genuinely worked for me. Their professionalism and expertise impressed me, and the final result was exactly what I had hoped for. I want to thank Francesco and his whole team for the excellent work. I am sure I will be their client again in the future. I warmly recommend Deep Marketing to anyone looking for a reliable, competent partner for their online business.

Nicola
Needius
TrustPilot
★★★★★

Marketing and Digital expertise at his best with friendly and genuine approach at the client. I'm an entrepreneur in the health sector and I own two rehabilitation centers in Italy and in Switzerland. Deep Marketing is a reliable partner that is always on your side, helping making good choices and giving explanation. They helped us build a strong online presence and a clear brand identity. Francesco and his team are true professionals who care about your results.

Matteo Pini
Owner, Fisio Salute
GoodFirms
The method

Four phases. Zero improvisation.

01

Strategic Audit

Data, market and competitor analysis before any decision.

02

Tailored Strategy

An evidence-based plan built around your business.

03

Expert Execution

No junior left unsupervised on your project.

04

Report & Growth

Measured results, continuous optimization.

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