From Facebook page to Italy's nailcare leader.
Passione Beauty S.p.A. was founded in 2011 in Vicenza as a simple Facebook page dedicated to nail care. Today it is Italy's leading 100% e-commerce nailcare brand with over 100 employees and 438,000 Instagram followers.
The challenge: scaling advertising in a saturated market.
The beauty e-commerce sector average ROAS sits between 3x and 8x. A 10x result is already considered excellent. Passione Beauty needed a partner who could go far beyond these standards.
"We weren't looking for a simple ads provider. We were looking for a team that understood our business complexity."
Passione Beauty S.p.A.
Deep Marketing strategy: science applied to advertising.
Deep Marketing was selected as reference media agency. The approach was built on daily A/B testing on creatives and copy, continuous budget optimisation, and multicountry multi-platform management across Google Ads and Meta Ads.
Results: numbers that redefine standards.
With a €20,000 investment in a single month, campaigns generated over €2 million in sales, translating to a 103x ROAS. During Black Friday, ROAS reached 122x.
"A 103x ROAS is not luck. It's the result of a rigorous method, daily testing and budget management that leaves nothing to chance."
Deep Marketing Team
