All articles.
Neuromarketing Worth $3.8B in 2026: What Works, What's Hype
Global neuromarketing market is worth ~$3.8B in 2026. But fMRI, EEG, eye-tracking and facial coding have very different scientific...
May 9, 2026
Does Social Proof Really Work? Scientific Experiments
Social proof doesn't always work: effectiveness depends on the fit between proof type and decision context. What Cialdini, Asch, JCR, PNAS...
May 9, 2026
Evidence-Based Marketing: the Science vs Hype Manifesto (2026)
A manifesto of scientific marketing: 12 myths debunked with peer-reviewed sources (Sharp, IPA, Cialdini, Kahneman). What actually works,...
May 4, 2026
Creativity Crisis: Bigger Budgets, Less Impact (2026)
System1, IPA and Binet&Field prove it: creative quality is collapsing while budgets keep rising. Data, star rating tables and ROI...
April 21, 2026
Marketing Funnels Don't Work: The Scientific Proof (2026)
The marketing funnel is pseudoscience: Binet & Field, Ehrenberg-Bass and Google Messy Middle prove it. Here's what really works in 2026.
February 26, 2026
Who Are Your Real Competitors (and How to Beat Them)
The science of competition in marketing: empirical laws, Ehrenberg-Bass data, and concrete strategies to beat your competitors.
February 26, 2026
Color Science in Marketing: What Actually Works (2026)
Pop color psychology ("blue = trust", "red = urgency") doesn't hold up to peer-reviewed research. 2026 evidence-based guide: saturation,...
February 20, 2026
Buyer Persona: Why Marketing Science Rejects Them (2026)
Buyer personas have no empirical validation: Ehrenberg-Bass, Sharp and Romaniuk show they exclude light buyers (80% of the customer base)....
February 20, 2026
Loyalty Programs Don't Work: What Science Says 2026
Loyalty programs don't increase loyalty: so say Byron Sharp and the Ehrenberg-Bass Institute. What the science really says in 2026.
February 20, 2026