All articles.

First-party data: 5 moves to turn privacy into revenue in 2026

Companies with mature first-party data grow 2.9x faster. Cookies are dead, server-side tracking is in, and here are 5 concrete strategies.

Our CEO Francesco Galvani Makes History in the Treccani Encyclopedia

Italy's most prestigious encyclopedia cites our CEO and founder Francesco Galvani in a neologism that embodies our mission

26% of Marketing Budgets Are Wasted in 2026: The 'Data Mirage' Fooling SMEs

87% of companies measure inflated marketing signals. 26% of budget is wasted. Data, sources and strategies to escape the Data Mirage trap.

Zero-Click Search in 2026: 68% of Google Searches Generate No Clicks (and How SMEs Must Adapt)

60% of Google searches end with no clicks. AI Overviews slash organic CTR by 61%. Here's how SMEs can adapt and win.

Marketing Funnels Don't Make Sense: The Definitive Proof (2026)

Are marketing funnels the scam of the century? Academic evidence shows why they destroy SMEs and why those selling them benefit most.

How SEO Actually Impacts Conversions: What Science Says

SEO is not just traffic: it's the science of growth. How search engine presence transforms brand awareness into real conversions.

Buyer Personas in 2026: Why This Beloved Tool Is Pseudoscience (and What to Use Instead)

Buyer personas are marketing pseudoscience. Academic data shows they exclude 80% of customers. Here is evidence-based targeting.

Why Loyalty Programs Do Not Work in 2026 (and What to Do with That Money Instead)

Billions wasted on point cards and loyalty programs. Scientific research dismantles them one by one. Here is where to actually invest that...

Light Buyers in 2026: The Most Important Customer You Are Ignoring (and Who Decides Your Brand's Growth)

Light Buyers are the hidden engine of growth. With Ehrenberg-Bass data in hand: chasing Heavy Buyers is a trap. Here is how to change...

Steve Jobs: The Quotes and Rules That Fuffaguru Will Never Understand

A deep dive into Steve Jobs' true philosophy, contrasted with the superficiality of modern marketing, sales, startup, and finance gurus.

Reselling: The Definitive Guide to a (Truly) Profitable Business

Finally, a guide to the reselling business with no outlandish promises, no nonsense — just practical, market-based advice

10 Signs to Spot a Marketing Fuffaguru

10 signs to spot marketing fuffaguru: flashy displays of wealth, easy promises, exclusive jargon, and other manipulative techniques they...

Canvassing: What It Is, How It Works, and Why It Sells (Complete Guide)

Canvassing generates $30 billion/year with 2-5% conversion rates — far above most digital channels. From door-to-door to events: tactics,...

Endorsement Marketing in 7 steps: the Ultimate Guide

Endorsement Marketing is a powerful but often misunderstood technique. Let's look in this guide at the 7 elements of a successful...

Do Prices Ending in .99 or 7 Actually Boost Sales?

Finally, scientific evidence for the big question: do prices ending in .99 or 7 really work?

The Power of Three: A Golden Rule in Business

The 22 Laws of Marketing by Al Ries Are NOT Science: Here's Why

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout suffer from survivorship bias, internal contradictions, and zero empirical...