Blog

All articles.

5 Reputation Crises 2025: Crisis Comm Lessons 2026

M&S, OpenAI, American Eagle, Jet2, Cracker Barrel: five real 2025 reputation crises analyzed with verified sources and operational crisis...

Employer branding 2026: cuts cost-per-hire, boosts retention and lifts revenue. Data from LinkedIn Talent Solutions, Glassdoor and...

Ehrenberg-Bass and Nielsen: growth comes from acquiring light buyers (70-80% of the customer base), not from heavy buyers' loyalty....

Binet & Field say 60% brand, 40% performance. Yet most SMEs do the opposite. What 996 IPA case studies show, and how to apply the 60/40 in...