All articles.
Brand Tracking in 2026: what to actually measure (and how growing companies do it)
Brand tracking as a growth tool, not a vanity report. What to measure according to Ehrenberg-Bass, the IPA and Kantar: mental availability,...
May 26, 2026
Trade Promotion ROI: Incrementality vs Apparent Lift (2026)
90% of retail promos lose money when measured correctly. Difference between apparent lift and incremental lift, pull forward,...
May 9, 2026
Marketing Attribution: 62% Get It Wrong (Nielsen 2026)
Nielsen 2024: only 38% of marketers measure holistic ROI. Practical 2026 guide to the 3 evidence-based methods: Marketing Mix Modeling,...
May 9, 2026
Sell-Through Rate: Formula, Benchmarks and Diagnosis (2026)
Sell-through rate is the critical KPI for measuring stock rotation. Formula, benchmarks by sector (apparel, FMCG, electronics), low/high...
May 9, 2026
Marketing Mix Modeling for SMBs: Practical Guide with Meridian (2026)
MMM is no longer just for enterprise: Google Meridian (open source) and Meta Robyn make marketing mix modeling accessible to SMBs with...
May 9, 2026
Bullwhip Effect in Retail: How to Measure and Reduce It (2026)
Bullwhip effect: small variations in final demand generate large order swings along the supply chain. 4 classic causes (Lee 1997), how to...
May 8, 2026
CAC tripled in 8 years (+222%): how to defend in 2026
E-commerce and SaaS Customer Acquisition Cost grew 222% in 8 years (ProfitWell, SimplicityDX). Causes, 2026 sector benchmarks and concrete...
May 5, 2026
Sell-In vs Sell-Out: The Gap That Breaks Forecasts
Sell-in vs sell-out: definitions, KPIs, bullwhip effect and 2026 playbook with NielsenIQ, Circana and McKinsey sources to master retail...
April 16, 2026
Organic reach is dead: real 2026 numbers platform by platform
Facebook 2.2%, Instagram 9%, LinkedIn 4%, TikTok 5.7%: real Q1 2026 organic reach data platform by platform with sources from Hootsuite,...
April 7, 2026
First-Party Data 2026: Turning Privacy into Revenue
2026 guide to first-party data: what they are, why they drive 2.9x revenue growth (BCG/Google), how to build them after cookie deprecation....
April 2, 2026
Retail Media 2026: The Complete Guide to the $200 Billion Channel Italy Is Ignoring
Retail media in 2026: size, top platforms (Amazon, Walmart, Criteo, Instacart), differences from programmatic and how to get started....
March 31, 2026
Email Marketing 2026: ROI up to 42x and the Real Secret
Average email marketing ROI in 2026 is estimated at 36x to 42x per dollar invested (Litmus, DMA): the secret is not the channel but...
March 19, 2026
Wasted Marketing Budget: The Data Mirage Trap 2026
Scientific data and sources (Binet & Field, Nielsen MMM, IPA Databank) explain why last-click attribution misleads and how to allocate 2026...
March 13, 2026
SEO and Conversions 2026: Real Impact (Data)
How SEO actually impacts conversions in 2026: benchmarks from First Page Sage, Deloitte, Seer, Gartner. Close rate, speed, AI Search, B2B.
February 27, 2026
Reselling: The Definitive Guide to a (Truly) Profitable Business
Finally, a guide to the reselling business with no outlandish promises, no nonsense — just practical, market-based advice
July 13, 2025
If You Don't Know Canvassing, You're Losing Customers
Born in politics, canvassing has become one of the critical sales processes. Here we cover every aspect of this powerful technique.
February 12, 2024