All articles.

The Two Paths of Advertising Persuasion

Persuasion travels along two different routes. Understanding when and how each activates in our customers can make all the difference in...

5 Psychology Books to Understand People

Understanding human psychology is essential today. Here is our list of the 5 best psychology books for understanding people

5 Outstanding Books on Neuromarketing and Consumer Psychology

How does the human mind really work? How do customers choose and remember? How rational are they? The science of the mind starts here.

Do Prices Ending in .99 or 7 Actually Boost Sales?

Finally, scientific evidence for the big question: do prices ending in .99 or 7 really work?

The Power of Three: A Golden Rule in Business

The Most Common Methodologies for Setting the Price of a Product

A straightforward guide to start thinking about a company's primary revenue driver: the pricing of our products and services.

The Five Steps of the Consumer Decision-Making Process

Every customer is different, but the human unconscious follows a fairly common path when facing a potential purchase.