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Libri & Risorse
The 10 Best Marketing Books of 2026: The Definitive List by Industry Professionals
Curated by senior strategists, this is the only list of best marketing books in 2026 backed by science — from Byron Sharp's empirical laws to Ogilvy's data-driven advertising. No guru fluff, just proven reads.
Branding
The BCG Matrix - Pros, Cons, and How to Use It Correctly
The Boston Consulting Group matrix is an excellent tool for evaluating the strategy of different products or companies. Here is what you need to know.
Neuromarketing
The Most Common Methodologies for Setting the Price of a Product
A straightforward guide to start thinking about a company's primary revenue driver: the pricing of our products and services.
Neuromarketing
The Five Steps of the Consumer Decision-Making Process
Every customer is different, but the human unconscious follows a fairly common path when facing a potential purchase.