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From Boomers to Gen Z: The Definitive Guide to Generational Marketing

Boomers, Millennials, Gen X, Gen Z, Alpha. Who are they? What do they want? How can we help them? How can we win them as customers? All your answers are here

Canvassing: What It Is, How It Works, and Why It Sells (Complete Guide)

Canvassing generates $30 billion/year with 2-5% conversion rates — far above most digital channels. From door-to-door to events: tactics, common mistakes, and tools to integrate it into your sales strategy.

Media Mix Modeling: The Marketing Revolution Nobody Is Talking About in Italy

MMM: Statistics, machine learning, power, and logic to break free from the tyranny of simplistic conversion attribution models

Learn Copywriting for Free: Courses, Books & Resources (Updated List 2026)

The ultimate list of free copywriting resources in 2026: Harvard courses, Coursera specializations, 10 must-read books, and professional career paths — from web editor to senior copywriter.

Deep Marketing's Clients: Outstanding Brands and Success Stories [Oct. 24]

International Corporations and Brands, Successful and Disruptive Companies, Local Gems and Excellence. Deep Marketing is their Partner.

Endorsement Marketing in 7 steps: the Ultimate Guide

Endorsement Marketing is a powerful but often misunderstood technique. Let's look in this guide at the 7 elements of a successful Endorsement

The ROAS, MER, LTV and CAC Formulas, Real Examples and Strategy

How to calculate the most important marketing indexes, how to interpret them without hoaxes, how to use them to grow business

5 Outstanding Books on Neuromarketing and Consumer Psychology

How does the human mind really work? How do customers choose and remember? How rational are they? The science of the mind starts here.

Do Prices Ending in .99 or 7 Actually Boost Sales?

Finally, scientific evidence for the big question: do prices ending in .99 or 7 really work?

Ogilvy, Chiat, Bernbach, and Hopkins: Lessons from the Founding Fathers of Marketing

Honesty, effectiveness, creativity, ethics, psychology: true marketers build their work on the cornerstones laid by four great geniuses

The 8 Scientific Laws of Strategic Marketing Every Entrepreneur Must Know

From Double Jeopardy to Prototypicality: these 8 evidence-based strategic marketing laws are applied by every professional but remain unknown to most SMEs. Here they are, simplified and actionable.

10 Movies about Marketing, Sales, Entrepreneurship that will inspire you

Inspiration and motivation can come from the most unthinkable sources. One of these is the movies. Even the field of marketing, sales and doing business can learn valuable lessons from movies.

The Power of Three: A Golden Rule in Business

Persuasive Copywriting: Which Words and Emotions Actually Capture Attention (Study on 35,000 Pieces of Content)

A study on 35,000 pieces of content and 600,000 reading sessions reveals the universal rules of copywriting: familiar words, strong 'unresolved' emotions like anxiety and hope beat generic positivity every time.

The 22 Laws of Marketing by Al Ries Are NOT Science: Here's Why

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout suffer from survivorship bias, internal contradictions, and zero empirical validation. Academic research and the Ehrenberg-Bass Institute debunk them one by one.

How Major Brands Handled a Catastrophic Reputation Crisis

It happens to almost everyone: whether by mistake or by chance, your reputation collapses and sales plummet. How do you resolve this disaster?

All Marketing Careers in 2026: Roles, Salaries & Required Skills

4.22 million marketing jobs in the US alone, +12% growth. From SEO specialist to Marketing Director: every role explained with salaries, required skills, and 2026 hiring trends.

10 Ads So Beautiful They Will Leave You Speechless

Remember your favorite childhood commercials? That jingle stuck in your head? It's time to rediscover the 10 ads that made history.