Italy's first telephone insurance company.
Genertel was founded in Trieste in 1994 as Italy's first company offering insurance entirely by phone and online. 100% owned by Generali Italia S.p.A., part of the Generali Group present in over 60 countries.
Working with Genertel meant meeting the highest standards: those of a group present in over 60 countries that demands excellence in every campaign.
Deep Marketing Team
Our role: two years at the heart of digital marketing.
For over two years, Deep Marketing worked closely with Genertel's digital marketing office, managing Google Ads campaigns as the media centre for digital, with advanced data analysis frameworks.
Training on the job: transferring real skills.
The on-the-job training programme included daily operational support: advanced campaign management, bidding strategies, A/B testing methodologies.
Results: top-tier performance.
Google Ads campaigns achieved excellent performance, ranking at the top of Generali Group internal benchmarks for efficiency and ROI.
